Seth Godin describes ways drive change at TED

The TED Conference invited Seth Godin to present "The Tribes We Lead" at TED in February. They posted the video of his presentation in May. At 8:45 (minutes:seconds) he presents a diagram that ITeam members recognized as similar to our work on infecting people with good ideas.

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During the talk, Godin refers to Kevin Kelly's concept of 1,000 True Fans:

The Technium: 1,000 True Fans

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Note that TED talks now include a linked-transcript that helps navigate between text and videographic respresentations. I tried to capture the time-code anchor url but the system did not provide it and I could not find the hand-coded equivalent. You need to open his presentation on the TED site to open the transcript window.